This is when I turned more towards teaching the game to players rather than focusing on competing myself. Being able to finish Top 16 in Madden 12 and 13 at the only events of the year was a major motivator towards stepping into Madden content as a “strategy expert” rather than focusing on competing. With a small YouTube channel, I grew while creating strategy videos part-time while going to school. This resulted into being invited into EA's Game Changer Program – which is essentially a beta testing & feedback program to help improve the game each year. From there, I was extended a job offer to work for Muthead as a strategy expert, eSports Program Manager, and commentator to help build their “Friday Night Football” program which stands today as a major cornerstone of the competitive Madden community.

I've always felt like I could be a more valuable asset to the community as a teacher of the game. I remember how difficult it was to break into the scene, find lab partners, and bounce ideas off one another to improve my game. I know this problem still exists for many players today in our community, so I decided to start Gridiron to help do much of the hard work for players out there that are looking to take the next step – whether you are a casual player looking for a better understanding of Madden, or an advanced player looking to break into the competitive scene and play for the big money!"